Prolite is in the business of saving lives, lives that are at perpetual risk due to the negligence and ignorance of people who are legally and morally supposed to know.
As our promoters or distributors, you already know that enclosed spaces must have emergency lights and signs and that too, of certain specifications as mandated by NBC. And you also know that most people, other than developers, builders and architects are not aware of the rules and the fine print. This is what encourages the building, construction related fraternity to save a few bucks by not providing for even minimum adequate exigency tools which they are LEGALLY OBLIGED TO DO, right at the time the first brick is laid for any construction.
This sounds stupid, but it is an unfortunate fact that a handful are saving, and even making, big money on the ignorance of their own clientele by putting their lives at risk in the bargain. Therefore, it is important and wise for those who want to increase sales of safety products to make the general public aware of this and how they need to insist on having full safety guarantee before they purchase, rent or occupy any form of enclosed premises.
Running small awareness workshops for your district, mohalla or community, aligning with fire safety programs and drills and encouraging common people to attend, putting up posters about this subject, will automatically boost sales and the people you educate will become your sales force. Prolite does this regularly for common people, as well as for professionals, corporates and anyone willing to listen. If you take that extra step, you will not only make better sales but also do the people and the country a whole lot of good.
One of the greatest B2B and even B2C platforms for sales promotion and marketing is undoubtedly an exhibition. This is a platform where people do not come to visit a particular kiosk or buy a particular product. The reason invariably is to browse and gain knowledge and collect information about that particular range of products and/or services on display before taking an informed decision.
Prolite is in a rare breed of manufacturers and service providers that deal not so much in products, but on informing and educating people from all classes and levels of society on how each one of them need to install emergency lights and suitable ranges of signages to be safe and secure in their surroundings-whatever be their class, type or nature.
It is a quirky truth that except for people related to the safety industry, even highly educated and wise people cannot understand or comprehend phrases like safe exigency, golden moments and first response so what can be said of the lesser classes. Yet, each of these terms DIRECTLY relate to the office staffers, or restaurant waiters or housewives or even peons who in most cases may be in the immediate, direct line of fire in a blackout, fire accident or similar circumstances.
When a casual browser visits Prolite’s stall and out of sheer curiosity, walks in and ASKS, what he or she learns may probably form the foundation of a greater and better safety environment in the future. The visitors learn about products that are absolutely essential for installation in enclosed spaces and how to use them in the golden moments when a little hesitation can cause loss of life itself. They learn that it is not only essential to install these paraphernalia but mandatory as per NBC. They learn that if the architects and builders/developers have neglected to do so in the premises where they dwell or even visit, they have every right to take them to task for putting their lives and belongings at risk. They come out much wiser. So, if a CEO or MD or corporate head decides to visit an exhibition related directly or even indirectly, to safety and security they would be well advised to not just take their family along but also the cook, the sweeper, the gardener and the work maid or anyone else who wants to tag along.