MX MDR: Cognitive heritage of excellence
Q. Today corporates are more conscious about security solutions, how does MDR India is countering this demand of commercial security systems in India?
Security is a demand everywhere in the world. Be it security for Home, Office, Commercial Spaces, Religious Spaces or Public Places. To counter such demands we have introduced a wide variety of CCTV cameras and DVRs which cater to all kind of commercial economics and requirements. We have range which will fit the budget of a working class who wants to provide security to his family to providing solutions to Entire Cities. To counter such range we are manufacturing all the products in India and keeping the quality and price control under check.
Q. MDR is one of the leading and most experienced manufacturers of electronic security systems, please brief us more about MDR & share some of the milestones of MDR?
MX-MDR TECHNOLOGIES LIMITED is 4 Decades Company which specializes in designing and manufacturing of CCTV professional cameras, Digital Video Recorders (DVR), Security/Surveillance accessories. MX follows Innovation, Service, Adaptability and Reliability, which helps to serve society. MX aims to provide great quality products with apt price and fast service.
MX is always leading in development of new security products especially CCTV cameras and related accessories. MX took lead in launching 4/8/16/24/32 channel Real-time embedded DVRs. We have recently launched Mobile DVRs for School/Private Buses, Public/Government transport and Private Vehicles for VIPs/Government Officials. All products are certified from CE, ROHS, FCC, and CCC.
MX works hard to be one of the Leading brands in India.
Q. Could you expatiate more about MDR Security’s domestic & global business activities?
We are taking part in All kinds of Security and Surveillance Exhibitions in India as well as other countries like Dubai and Africa. We are also organizing a lot of Road shows in Tier 1 and Tier 2 cities with our Channel Patners. Plus we are aggressive with our Print and Digital Ads across India and other platforms.
Q. MDR Security has wide range of security products; can you highlight some of the top line products & its applications?
We are into manufacturing CCTV Cameras and DVRs whose application is very basic and known to everyone. We also do Access Control and Time attendance which is a must in Offices for giving access to right people and also keeping a digital check on their time of entry and exit from the organisation. We also deal in Video door phones which are an integral part of Residential Flats and villas. It is your digital door bell which lets you see who wants to enter your house with features that let you talk to the person entering along with seeing who they are and opening the door with a touch of a button. We deal in Industrial housing which provide protection to cameras in unsupportive conditions. We also manufacture all the Accessories related to Security and surveillance thus providing the customer a one stop solution for Security and Surveillance they need for any spectrum
Q. What is MDR’s product marketing strategy to confront the competition?
Best Quality at a Reasonable price. Innovation that is important and Service to customer at any cost.
Q. Does “India” as market has a great potential? What are the key performance areas?
Yes India is a big market and a competitive market too. With the new government advances all areas are important.
Q. Could you brief us the Indian & global scenario of electronic security systems and solutions industry?
It is good and growing. Quality products and Innovation are the key aspects driving this growth
Q. According to you what are the factors affecting the electronic security business?
Fear of loosing someone, security against something and Threats against privacy are factors affecting this market and its growth.
Q. What are the key technological trends that are driving the electronic security industry?
Security over IP is the new and most innovative trend. This helps us get security more digital and easy for everyone to understand and use.
Q. What is your vision for MDR Security, India?
We want to get a CCTV camera in every house and office in India. We want every one to just feel safe and secure.
Q. What are the issues or initiative needs to be taken by governmental & non governmental bodies that are related to electronic security industry?
They need to take actions against cheap Chinese products available in the market. We are facing huge issues against these products as they are misleading the common man. People need to believe that security is important and that buying such cheap products is an added danger. The government is supporting security but the Make in India campaign is not so successful. Like in other countries Government buildings don’t allow Chinese manufactured CCTV cameras installed in their premise.