Axis announces key appointment to strengthen distribution system


Axis Communications, headquartered in Bangalore, has announced the key appointment of Ajayan Rajasekharan, Distribution Sales Manager, to strengthen its distribution and channel partner ecosystem. Operating from Bangalore, Ajayan will report to Jose Thomas, National Sales Manager for Axis Communications India SAARC region to strengthen the engagement with existing distributors, channel partners and increasing the base with new partners. The appointment is seen as a strategic decision by the company to improve distribution efficiency, grow solution and active partner and develop the channel program focusing on Axis network audio and end-to- end solutions. It will aim to provide a direction to the sales team and give an opportunity to increase visibility among end-users in network cameras and the video analytics portfolio. In the current context,the use of an intelligent technology solution in securing cities have become a de facto need by the various State Governments and UTs. The focus is to build, sustain and grow the channel partner ecosystem and decode the importance of premium quality products to accelerate their solution sales to the end customers.

Speaking on his new role, Ajayan Rajasekharan said “Distributors & Channel partners are integral and the biggest driving force of our business.I am excited to embark on the journey with Axis, the innovative pioneers of end-to-end video solutions. Apart from city surveillance, commercial, retail, Government and defence, we are venturing into the education, oil, gas and infrastructure segments. With the guidance from Jose, I look forward to increasing our foothold in the country by building trust and supporting our distributors, system integrators, value-added resellers (VARs) and installers to grow our business in core enterprise segments.”

Prior to Axis, Ajayan was employed with Inflow Technologies Pvt. Ltd. for close to 7 years as Business Manager and was responsible for managing the Surveillance BU for India & SAARC. He holds a Master’s Degree in Business Administration from Madurai Kamaraj University. He has a strong understanding of channel and P&L management and comes with 20 years of total work experience in sales and distribution domain.

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