One of the greatest B2B and even B2C platforms for sales promotion and marketing is undoubtedly an exhibition. This is a platform where people do not come to visit a particular kiosk or buy a particular product. The reason invariably is to browse and gain knowledge and collect information about that particular range of products and/or services on display before taking an informed decision.
Prolite is in a rare breed of manufacturers and service providers that deal not so much in products, but on informing and educating people from all classes and levels of society on how each one of them need to install emergency lights and suitable ranges of signages to be safe and secure in their surroundings-whatever be their class, type or nature.
It is a quirky truth that except for people related to the safety industry, even highly educated and wise people cannot understand or comprehend phrases like safe exigency, golden moments and first response so what can be said of the lesser classes. Yet, each of these terms DIRECTLY relate to the office staffers, or restaurant waiters or housewives or even peons who in most cases may be in the immediate, direct line of fire in a blackout, fire accident or similar circumstances.
When a casual browser visits Prolite’s stall and out of sheer curiosity, walks in and ASKS, what he or she learns may probably form the foundation of a greater and better safety environment in the future. The visitors learn about products that are absolutely essential for installation in enclosed spaces and how to use them in the golden moments when a little hesitation can cause loss of life itself. They learn that it is not only essential to install these paraphernalia but mandatory as per NBC. They learn that if the architects and builders/developers have neglected to do so in the premises where they dwell or even visit, they have every right to take them to task for putting their lives and belongings at risk. They come out much wiser. So, if a CEO or MD or corporate head decides to visit an exhibition related directly or even indirectly, to safety and security they would be well advised to not just take their family along but also the cook, the sweeper, the gardener and the work maid or anyone else who wants to tag along.
Recently, Prolite Autoglo Ltd. had a robust exposure at Kings Excellence Awards held on 1st Sept, 2023 at the Taj Mahal Hotel, in Mumbai where the company received the “Best Evac-Safe Solutions” Award. We also had a stall at this event organized by King’s Expomedia where they gave away awards to firefighter brave hearts. Prolite’s products elicited great interest amongst the 150 odd people who were there including dignitaries and big names in the fire safety segment across India.
Mr Jaidev Sanda, General Manager & Nisha Singh, PR Executive delivered a detailed presentation on Prolite, its work and its newly launched product “Rescue & Search Tower Light” on the occasion which was hugely appreciated. Prolite showcased around 7 prominent products at the event including floor embedded Passerelle light, Multi light, Exit lights, Conversion module and some Autoglo signages too. Some company representatives who attended even said they would like to install some of the products in their premises.
The event was a super hit and Prolite stall at Taj Mahal Hotel was buzzing with activity and this in itself, was an endorsement of the company’s performance in recent times.
Disaster Management and safety related bodies and professionals are often frustrated by the lack of awareness amongst common people about the most basic protocols and rules governing the subject. That is why exhibitions like Fire India, OSH India, ISEE are needed and the robust response that the exhibition attracted was heartening. Prolite’s stall at OSH India also saw great response there. In ISEE, the company displayed its products directly related to safety concerning Lifts, Elevators and Escalators and more than 300 footfalls gladdened the hearts of the attendants at the stall. Especially because the products were supplementary to the main subject of the show.
Besides all that, the company also had on display one of the sleekest Emergency lights meant for the lift cabin. Prolite got some inquiries about their products from visitors from different parts of the country who visited the stall, including builders and developers who attended the exhibition.