Godrej Security Solutions unveils an enhanced lineup of Home Lockers in Delhi – NCR
Godrej Security Solutions proudly announces the launch of its advanced home lockers—The NX Pro Plus, NX Advanced, and Verge Series—at the ‘Secure 4.0’ event, a showcase of the latest advancements in home security. This strategic move aims to elevate convenience and safeguard valuables for residents in Delhi – NCR, with plans to expand the category by 10% in the upcoming fiscal year.
Delhi, December 6, 2023: Godrej Security Solutions, a division of Godrej & Boyce, the flagship company of the Godrej Group, strategically broadens its Home Lockers category in Delhi – NCR with cutting-edge innovations. The introduction of NX Pro Plus, NX Advanced, and Verge Series aligns with the brand’s commitment to providing top-tier security solutions, addressing the unique security needs of the region.
Acknowledging the distinct security requirements of Delhi–NCR and the growing emphasis on home safety, Godrej Security Solutions, currently holding an 80% market share in the home locker category, aims to fortify its position. The brand plans to introduce lockers and safes equipped with advanced locking mechanisms, prioritizing security while integrating smart features for an enhanced customer experience.
In response to the rising demand for home lockers, Godrej Security Solutions aspires to be the preferred choice for security solutions and gifting purposes. With an extensive market presence of over 3000 retail counters nationwide, the brand plans to augment its omnichannel reach by adding 50 plus new counters in Delhi. These counters will be strategically located across distributors, dealers, retailers, and major online platforms such as Amazon and the brand’s official website.
Mr. Pushkar Gokhale, Business Head, Godrej Security Solutions, expressed, “Our commitment goes beyond protection; it involves crafting an unparalleled customer journey through seamless integration of features. With a vision to be the definitive choice for cutting-edge security solutions, we anticipate a significant 20% growth in the home locker category in the upcoming year. By persistently innovating and incorporating sophisticated design with intelligent technologies, we aim to redefine the landscape of home security.”
As part of its ongoing commitment to innovation, Godrej Security Solutions is actively developing products that set new standards in home security. These offerings encompass cutting-edge design, durability enhancements, and seamless integration of smart technologies. The brand’s dedication to excellence is further strengthened through its robust partnership network, establishing it as a key player in the security solutions landscape in Delhi and beyond.
About Godrej Security Solutions:
Godrej Security Solutions, a division of Godrej & Boyce Mfg. Co. Ltd and a key component of the USD 4.1 billion Godrej Group, stands as a pioneer and leader in the industry. As the largest manufacturer and marketer of Security Solutions in India, it holds a distinguished position, catering to esteemed banking, corporate, and public institutions. Notably, the Division has achieved the prestigious Superbrand status, marking a groundbreaking moment for both the category and the industry. Recognized as the “Most Preferred brand” in the Home Segment, Godrej Security Solutions Division demonstrates unwavering excellence. Extending its impact globally, the Division exports products to over 45 countries, encompassing regions such as the Middle East Asia, South East Asia, Far East Asia, East Africa, the US, Europe, and the SAARC Countries.