ZKTEC : Benchmarking growth with technology innovation

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Q. Security is the need of the hour in current scenario, how is ZKTECO managing the demand of security systems in India?

Rapid industrialization and continuous development of various sectors have increased the demand of security in the market. As per current scenario, there is a huge demand for innovative solutions from industries for more safety & security point of view.

ZKTeco is a globally-renowned provider of security, access control and the management solutions. We’ve developed world leading biometric solutions for the access control, time & attendance, video surveillance & many other applications too like easy TimePro, easyWDMS & ZKBiosecurity 3.0, “All in One Solution” software solution platform.

Whereas we majorly focused on a security solution in various sectors like Government, Education, Banking & Healthcare etc., to provide a complete solution.ZKTeco is setting a benchmark by their rapid growth into these verticals & spreading their networks into these markets.

Q. ZKTECO has diverse range of security products; can you highlight some of the top line products & their applications?

ZKTeco has wider & diversified security products range such as Entrance Control Management, Security Inspections, Baggage X-ray Scanner, Parking Barrier Solution, Elevator Management System, Vehicle Management, and Video Surveillance which integrate Artificial Intelligence (AI) & Computer Vision Technology. Whereas we offer software application like ZKBiosecurity “All in One Solution” ultimate software at a single platform.

These products are based on integration with technology & solutions which gives wide security measures in public transport systems such as airports, ports, metro stations, toll gates and in corporate parking areas, IT parks, Industrial areas as well as in government and private sectors.

Q. What is ZKTECO product marketing strategy to confront the competition?

ZKTeco is already a well-established and recognized industry in biometric system and security products market globally. But as far as India is concerned, it had initially entered the Indian market as an original equipment manufacturer of biometric and security components. Hence, ZKTeco will focus on establishing the brand value of its products in India with the help of its customer value and trust from the global market.

Furthermore, ZKTeco proved its expertise in almost every segment of biometric and security market and showcases a wide range security products and solutions in a single platform, thereby creating a convenient environment for clients to fulfil all of their security requirements with the commitment of “Your Security Our Responsibility”. Clients are showing interest to buy ZKTeco’s products because of the excellent customer service and advanced products at affordable price—all in one place.

Q. How do you account R&D activity in ZKTECO?

As today everything goes around the software which provides communication through the network and operability of the applications. That’s where ZKTeco India R&D Banga- lore stands for providing multitude applications at affordability to the customer’s requirement according to projects.

Basically, Bangalore is known as Silicon Valley of India that’s why ZKTeco opened R&D Centre here. It gives a live demo experience about the technologies and solutions which develops a massive application that en- hances security software with hardware at next level.

ZKTeco India also has experience cen- tres in different states like Delhi, Chen- nai, Udaipur, and Kerala. It evolves the huge scope for technology solutions of future security by delivering the best application and foolproof mechanisms that involve incorporation of software into hardware with the help of skilled engineers and professional technical support. In this way we are moving to- wards our next stage of growth-oriented development.

Q. Do you think India as a market has a great potential? What are the key performance areas?

Of course, India has biggest market po- tential in different segments including security sector too. The security industry has grown several folds in recent years, due to its rapid implementation in almost every private and government sector as a result of increased security concerns, human resource management requirements as well as numerous biometric applications.

Q. Could you brief us about the Indian & Global scenario of electronic security systems and solutions industry?

The electronic security systems and solutions industries play a crucial role in establishing security across various sectors. It witnessed a tremendous growth in the recent years, mainly driven by factors such as public safety concerns and increasing demand for technologically advanced security products as well as safety and security legisla- tions that mandate the implementation of electronic security systems.

As far as India is concerned, rapid industrialization, safety concerns as- sociated with growing population and expanding cities are the main factors accounting for the growth of electron- ic security systems market. The Indian government’s initiatives taken to imple-ment digital and smart security systems in various public transport facilities and industrial areas as well as development of smart cities will offer tremendous opportunities for the growth of electronic security systems market.

Q. According to you, what are the factors affecting the electronic security business?

Safety and security concerns associated with public transport systems, population growth, rules and regulations that mandate the use of electronic security systems, Investment by industries in R&D to develop innovative and advanced security solutions, practical difficulties in implementation of these technologies, rising worldwide threats such as cybercrime attacks, data breach- es, illegal activities and users expectations for advanced and sophisticated security products, rapid adaptation of security solutions by multinational companies as well as by residential facilities are the key factors affecting the growth of electronic security systems market.

Q. What are the key technological trends that are driving the electronic security industry?

Electronic security systems industry is undergoing a rapid transformation due integrated technology and solutions in the products and applications for advanced safety and security. Incorporation of Artificial Intelligence (AI) in security systems, IP-Based Video Surveillance, Adoption of Higher Resolution HD Cameras, Cloud-based technology, IP-Based Access Control Solutions, Wireless Access Control Solutions & Communication and Incorporation of IoT in electronic security solutions are some of the major technological forces revolutionizing the electronic security systems industry.

Q. What is your vision for ZKTECO?

ZKTeco’s India vision is to simplify, protect and secure the lives of the Indian people by providing complete, end-to- end, high quality Security solutions, as a trusted and responsive partner and ensuring profitable growth through innovation and operational excellence.

Q. What initiatives need to be taken by governmental & non-governmental bodies that are related to the electronic security industry?

Although the electronic security systems witnessed several technological breakthroughs and advancements, the high installation and maintenance cost associated with it is still a main issue, privacy concerns associated with CCTV cameras, falsely trigged alarms, System failures under certain environments, physical damage to the security systems, effectiveness of crime prevention, hacking, spoofing, power outage are some of the other common issues associated with electronic security systems that need to be addressed.

Government bodies need to focus on accelerating the Smart city projects and other mega infrastructure development projects by more investments as well as by facilitating manpower and resources required for these projects. In addition, both governmental and non-govern- mental bodies can promote the growth of electronic security industry thereby facilitating the overall infrastructure development.

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