From Samsung to Hanwha, whats changed?

In June 2015, a new era of “Hanwha Techwin” began as Samsung Techwin became a member of Hanwha Group.

This change aroused concerns in the market but the entire assets of Samsung Techwin, including core technologies (SoC, optical lens), R&D and employees, was fully transferred to Hanwha. This allowed Techwin’s high-quality and reliable products and prompt services to continue

• Hanwha Techwin is anticipated to grow because it is positioned as a core business within the Hanwha Group

Hanwha Group, the holding company of Hanwha Techwin, is a FORTUNE Global 500 company and as of 2016 is Korea’s 8th largest conglomerate with nearly 200 overseas locations. The company is continuing to solidify its position in the global market in the fields of solar power generation, advanced materials and construction.

A significant proportion of Hanwha Techwin’s security business sales are made overseas. With nearly 5,000 partners in more than 120 countries worldwide, Hanwha Group is placing powerful strategies to promote its security business as its main agenda in order to build bridges in the global market and further strengthen Hanwha’s brand image.

Hanwha Techwin is planning to develop business strategies by listening to customers’ feedback first, in an effort to minimize any possible confusion that may arise during such a positive transition.

• Hanwha Techwin to reinforce SoC (Sytem on a Chip) and optical lens core technologies, and launch the Wisenet Series which is poised to lead the market

With Hanwha’s strong focus on the security business, Hanwha Techwin is planning to launch its new security products brand, Wisenet, consisting of a variety of high-quality products. Also highly anticipated is the integrated management software suite, SSM, which has been renewed with further upgrades and the ability to deliver scalability whatever the size of system.

A strong range of products consisting of the Wisenet P Series, which uses advanced Techwin technologies based on 12 megapixel high resolution images, the Wisenet Q Series, which features outstanding basic functions and video surveillance at affordable prices, and the Wisenet T Series, which is optimized for vertical installations, are to be launched in the next few months.

The newly upgraded integrated management software, SSM, now allows users to manage Hanwha Techwin network products more efficiently. The user can select SSM Pro or SSM Enterprise depending on the application and system scale.
In addition to this, all Wisenet product lines benefit from technical enhancement from ‘WiseStream’ – developed in-house and available nowhere else. WiseStream is a technology that efficiently transfers videos onto a network by reducing the video bandwidth and file size. It can also reduce running costs through its efficiency.

Due to commoditization of security products, the global security market has become difficult to survive without independent and differentiated technologies. “In response to fierce competition in the market, Hanwha Techwin will reinforce its core technologies of optics, lenses and SoC, based on its own legacy technologies and also expand into the field of intelligent VA (Video Analytics),” said Man-Seob Lee, Executive Vice President of Hanhwa Techwin Security Group.

He also stated that “It’s a fast-changing world, and the security market is not immune – it is quickly evolving in response to market trends. As wired and wireless network and IoT (Internet of Things) technologies continue to grow, and related markets continue to gain global interest, Hanwha Techwin is continuing to excel in the home security camera business it has been building over the years. We are also developing plans to expand into fields with potential synergy, such as the wearable market and cloud computing”.

A year has flown by since Hanwha Techwin was established. The Hanwha Group now plans to increase investment in the security business, because it has recognized the technologies and marketization potential of Hanwha Techwin and the possibility of unlimited growth in the security market.
From Samsung to Hanwha, nothing has really changed. Hanwha Techwin continues to lead the market based on its highly competitive core technologies.

From being number 1 in Korea to becoming a global pioneer, the future of Hanwha Techwin as a leading global company is something to anticipate.