The synergy of technology excellence with quality perfection – Sure Safety


Q. Could you brief us about overall business activities of your company (tie-ups, associations, reach, network)?

SAFETY is our core business and we take it very seriously! At Sure Safety, we aim at providing 360-degree solutions in the field of Industrial safety across the entire spectrum of Fall protection, Fire Protection, Safety Consulting & Trainings as well as an all-encompassing range of solutions for Personal Protective Equipment from Head to Toe for every major Industry and department.

Our focus remains sharp on providing innovation led solutions for personal & organizational safety across a wide range of sectors like Power, Oil & Gas, Building & Infrastructure, Healthcare, Pharma, Automation, Coal & Cement industry, Metal & Mines etc.

Q. Can you elaborate more about the product portfolio & its applications?

Personal Protective Equipment are the most critical in hierarchy of controls. ‘Saviour’ PPEs are Performing PPEs. Sure Safety (India) Limited, with PPEs as its mainstream business caters to the Industry with more than 2200 PPE Products ranging from head–to–toe protection apart from our in-house brand – ‘Saviour’.

Sure Safety also has its online store for PPEs. Many of the products can be bought online.

Sure Safety (India) Ltd is a leading consulting firm with expertise in the fields of Occupational Health, Industrial Hygiene and Safety. SSIL is an AIHA accredited company that is registered and approved with all applicable legal and regulatory bodies, and major industries. With more than 15 years of technical expertise and professional know-how, SSIL targets all levels of industry where quality, safety and compliance are critical elements that affect the performance of any organization. We offer Consultancy for improvement in working condition for various Hazards with respect to qualitative and quantitative exposure assessment, Safety Audit, Risk assessment, HAZOP Study and various safety training

Our general and industry specific safety and health training programs are practical, easy to understand and designed to help our clients reduce costs as well as increase productivity, efficiency, quality and profitability – while promoting and sustaining a safe and healthy work environment.

We cover technical, management & HSE topics and run programs which are approved by DISH and NEBOSH.

Fall is amongst the most common causes of work-related injuries and deaths. It’s necessary that employers set up a workplace that prevents employees from falling off overhead platforms, elevated work stations, or into potholes on the floor and walls. With growing industry demands and larger outdoor infrastructure and plants being commissioned, the safety factor related to working or fall from heights has grown tremendously. Working at heights does not concern only at the time of the construction of the building, it is in fact also more essential for carrying out maintenance tasks, roof repairs and replacements, cleaning / painting of chimneys and tall industrial components etc. Our specialized team, engineered fall protection systems and equipment are fully tested and developed as per actual study and scientific research in hazards and their prevention.

At SSIL, our goal remains to reduce the number of fire related accidents, casualties and save damage to people and property. We are fully geared to provide an all-around and robust Fire Safety solutions for any small or large facility including some of the key processes below as our core offerings.

Fire Pumping System Supply, Installation and Service of Fire protection and Detection systems.

Fire Pumping System – Turn Key projects related to Fire protection and Detection systems.

Fire Pumping System – Designing, Consulting, Fire Assessment and Surveys and Fire NOC

Q. Which are the some of your pioneering products you introduced in the market recently or Is there any plans to launch the new products?

  • Respiratory fit testing both Qualitative and Quantitative fit testing
  • PPE audits and Training.
  • New generation Textile garments with International approvals for Fire Proximity, Fire & heat protection and Chemical Splash etc.
  • Hi tech PPEs for Industry and Pandemic protection and prevention.
  • Connected PPEs Products for Disater Management, Civil Defence and Military applications.

Q. How do you account R&D activity in your company?

Innovation is the core of SSIL activity, whether it’s an idea or a product or a service. Concepts are researched and converted to practical solutions by means of products and Equipment. A Well-established Research & Development department rich in Technocrats with accreditation by ‘DSIR’ is working round the clock to usher in innovative technology and products for making work place a safe heaven.

Q. Brief us about the quality policy for your business?

Quality is the essence of our business with full-fledged department looking after complete quality assurance backed by ISO requirements ensures 100 % quality products being sent to our esteemed clients. This includes raw material, in production inspection and Final inspection to ensure zero losses and anxiety at customer end. Processes like Six Sigma and 5 S are keenly followed to improve day to day efficiency and correctness.

Q. How do you foresee “India” as a potential market, what are the prospects?

India is gradually becoming the factory of the universe and innovations are flooding the country with newer technology. All this backed by Make-in-India and Atmanirbhar Bharat are providing teeth to Start ups and entrepreneurs making way for robust Growth in various segments of development.

Q. What are the distinguishing facts of global market as against the Indian market?

Indian Market is now maturing to take on Global entities head on in terms of Efficiency, innovation and cost effectiveness. Though India is still behind in terms of technological advancement changes are taking place in the right direction and in very short time we shall be overcoming our shortcomings and emerge as a major producers. Coming to absorbing products there is a lot of investments pouring in and coupled with upgradation of skill set of workmen, India is able to absorb newer technology easily.

Q. What are your strategies to improve your company’s position in Indian & global market as well?

  • Innovation and Diversification is our key to success
  • Always Provide solutions not a product, for any problem encountered
  • Understanding Customer Behavior in a Different World
  • Altering to Fit the Needs of Our New Market
  • Choosing a Premium or Economy Pricing Strategy
  • Finding the Sales Avenue That Your Consumers Use
  • Determining Which Messages Will Resonate with The Market
  • Making a Positive Influence on Your New Community
  • Don’t Overlook the local teams

Q. According to you what are the factors affecting to your business?

Reach is the major factor coupled with lesser knowledge people. Implementation of newer projects is another constraint but with fresh endeavor we are sure to overcome these drawbacks.

Q. What are the key technological trends that are driving the safety & personal protection industry?

The COVID-19 pandemic has put personal protective equipment in the spotlight and made “PPE” a common term among the public. It’s ‘Never say – never die’ if you believe in yourself as every problem also opens a Pandora of opportunities, it’s up to you how you handle them. You can either be scared or sit at home or you mobilise your resources to take a plunge head on to convert the problems into opportunities.

Q. What is your vision for your company?

“One stop solution provider” of PPEs, Safety Training and Consulting.

Q. What are the issues you need to address that are related to your industry.

A Lot of Challenges have come my way or in the way of growth of Sure Safety starting with acceptance by customers against stiff competition from Multinationals and Imported products, Cheap Products by unorganized sectors were another obstacle we had to overcome, Setting up Manufacturing Unit and then getting products certified internationally to compete with Global players this is besides the usual a young Entrepreneur faces in terms of finance, credits, Manpower turnover to name just a few.